Here is some 5 solid tips to enhance your e-commerce business. Please leave a comment bellow if you have any questions. We also build custom e-commerce businesses in the London area. Follow this link if you are interested.
1. Visualization and Usability is key.
This might seem like a simple step to take in order to better your website but, you will be surprised at the amount of websites I come across that do not have appealing images to display their products. You as the owner of a business cannot expect your clients to buy into products that aren’t clearly displayed or visually stimulating.
You do not have to hire an expensive or professional photographer. Most smartphones has excellent cameras that can be utilized. Just remember the key to success is to take multiple photos of the product from different angles. Also keeping a consistent theme with all products would enhance the overall shopping experience for your clients.
2. Deliver unique client services.
I am not the only one that has experienced bad client services. We all have experienced it in some form. One should understand that if one client has experience bad service from your business the chances are that he/she will go and tell other potential clients, and the same goes for delivery exceptionally good services.
Having world class customer service can help blow your competition out of the water and improve each visitor’s experience with your website. When it comes to customer service, think outside of the box and look into how you can improve the usability of your website by helping your customers through every part of the sales funnel. There are a great amount of tools available to assist you in this matter. From 24/7 e-mail, phone support to chat services such as Bold360.
The better your general customer support is and the more information your customer base is empowered with, the more likely your customers will be happy with your company and purchase your products.
3. Reach Out to Repeat Customers.
We are all so focused on bringing in new customers but, tend to forger about the most important client base. These are like your “repeat offenders”. They love what your company stands for and are most likely to recommend your business to other potential clients.
There is a couple of ways you can curate the relationship with your repeat customer base and that is by: Keeping in touch, send messages/e-mails about new or upcoming deals, applying a personal approach such as sending them greetings on their birthdays, show them gratitude, and in general try to go out of your way to meet their specific needs.
4. Use Brilliant Product Descriptions.
The thing is with online stores is that you can’t necessarily persuade a customer to buy your products in a one and one confrontation. So you have to use all of the tools available to you to entice your customer to buy your products. This includes using well written product descriptions.
A couple of things to consider are: Be descriptive but also to the point, focus on proper format, chose the correct tone, and think about what are your clients interests.
5. Make Use of Product Reviews.
A shopper knows what he needs or require from a product but, sometimes a bit skeptical. Using client reviews can entice the shopper to buy the product because other people are finding the product to be great . Product reviews are social proof that the item or service works.
So how do you get your clients to review your products?
You can do this by placing a thank you note in the delivery package and a link to your review page, sending an e-mail to your customers after the purchase of the product and ask them to kindly to place a review on your website, and if in the case you receive a bad review you need to address the review promptly and properly.
If you have anything to add or share with us please leave a comment bellow. We would love to hear your thoughts.